Embrace Accessibility, Gain Market Growth via Universal Subtitles
Adding subtitles/captions increases your content’s reach by…making your content more Accessible. These are really deep thoughts, I know; actually, they are so simple, it’s always quite baffling to me when I hear people rail against them. Look, now that you’ve added your layer of Accessibility, you’re also now providing content to people who are interested in what you are saying as well. Furthermore, you’re also providing this content in two more ways than before: text on screen, and (if you choose to), print. You just tripled your content without having to provide new content. get it? An added bonus is that one of the few areas of search that I think are still wide open for someone to gobble up, is video search. Go back and read that sentence about tripling your content again.
Lastly, Universal Subtitles has a widget (that could be more accessible) that you can use to allow users to play around with your video(s)/content. While the old guard will most “protect” their weak-ass “intellectual rights” and fight this to the bitter end, you can chose to embrace this and reap the benefits. For example, the demo I made for this post is a video about Firefox, an open source project that I hold near and dear to my heart. I have added subtitles/captions to it because I wanted to. Mozilla released the video “The Story of Firefox” to the public domain, and just like karma, it came back to them: they get free work, and all the benefits that I’ve listed above, simply by doing what is right.