How people interact

• Check-in to places
• Earn points and unlock badges
• Spurs competition and interaction
• Share Experiences with Friends
• Tip's and To-Do's (From users, friends and companies)
• Become a mayor and earn freebies
• Provides a value add back to business who interact in this space

A Day in the life of a foursquare user:

Warning... not professionally produced or edited

How Does It Help ForRent.com?

• Improve SEO
• 17,000 links to new pages.
• secondary links from Twitter and Facebook
• Initial estimates of an increase of at least 5% to 10% right away!
• Mobile
• Increased mobile presence and greater brand recognition
• Reporting
• foursquare provides a reporting API
• Tracking can be added to SiteCatalyst to track inbound traffic
• Geo-targeted marketing
• Possible to add value to search - by adding a layer that connects the search results back to tips through Foursquare

What are we going to do?

• Create a Marketing Feed with Foursquare
• This will match ForRent Listings to foursquare venues
• Place tip information and LEADS Phone Numbers on the Venue
• If a venue doesn't exist, we will create it for our customers
• There is a limit of 200 requests per hour per method, however besides this the API is free

Six Degrees of Customer Interaction

In Road from Print

In the news...

Boasting one million users and armed with new marketing deals, the startup aims to break beyond its niche audience

Businessweek

A fast-growing social networking service is becoming the tool of choice

New York Times

In the news...

The New York Times has just entered the location-based content distribution game via which is fast becoming the vehicle for experiencing editorial content when and where it matters most

Mashable.com

• None of our direct competition is taking a focused approach at integrating apartment listing content into the foursquare space
• Gives ForRent the opportunity to set the terms of play
• But it is being talked about

Cost to ForRent?

• Product Analyst - 16hr
• Engineering - 70hrs
• DBA - 5hr
• Web Dev - 5hrs (if required)
• SQA - 45hrs

TOTAL - 141 Person Hours

In the future:

So

When do we start on ForRent-squared?